Fresh Take

Unconventional Millenium

The rock star is back and better than ever.



Modern music has ushered in a platform for the new era. One that has already departed from the traditional way in which the term Rock Star is viewed by the public.

Rock and Roll began in the 1950’s and quickly expanded into a big business. Shortly after; phenomenon’s such as Jimi Hendrix, Led Zepplin, Pink Floyd, ACDC, Journey, Guns & Roses, The Doors, and Metallica paved the way for millions to commemorate at large venues and witness once-in-a-lifetime moments in history.

It’s different nowadays.

There will NEVER be another Woodstock… Tours aren’t as mesmerizing as they used to be… The norm has slightly been altered from its old-school outlook, but that doesn’t mean annual collective manifestations have dissipated from fans all over the world.

It’s a new millennium, and current trends are proof that this new wave of music is leading the charge for how the Human Experience is supposed to be.

The majority aren’t generally fascinated by Rock, Pop artists and Boy Bands anymore. Nah, it’s all about Hip Hop and EDM.


Millions effortlessly download music to smartphones thanks to the rise of the internet years ago. The supply-and-demand customs often lead to a direct correlation towards annual music festivals held throughout the world (Coachella, Austin City Limits, Lollapalooza, Tomorrowland, Glastonbury, Something Wicked, etc.).

If musicians garner an insane amount of buzz or create instant classics that make people move at any given moment… Then it’s a wrap. It’s all about living in the moment, and these artists are the New Rock Stars because they all embrace creating an experience that makes people escape the void of reality.



Quavo, Offset, and Takeoff are on an unstoppable run in 2017. Migos has simply shifted the culture, and have changed the game in hip hop. They can’t be touched, and it’s safe to say that they are this generation’s version of The Beatles.

Before releasing the highly anticipated Culture in January, they put on a stellar run ever since the arrival of their 2013 mixtape Y.R.N. These days you can catch them linking up with A-list celebrities, rocking iced-out in $100k outfits and destroying the industry with catchy chart-toppers.

During an acceptance speech on behalf winning an award for Best Actor in a TV Show (Atlanta), Donald Glover had to deliver a huge shout-out at the Golden Globes.

“I really wanna thank the Migos, not for being in the show, but for making ‘Bad and Boujee… Like that’s the best song ever.”

The respect is there. Migos is the most powerful group in music right now, and everyone loves them. Kids, students, adults and critics all alike will easily admit that they are the must-see performers of the decade.


Travis Scott

Travis Scott’s incredible rise to stardom took some time, but the world has quickly gotten used to hearing nothing but greatness from him year in and year out.

The 25-year-old simply has no selected genre. Before being noticed by Kanye West and GOOD Music Inc., he had a hard time breaking out because his material was something no one was used to. He has no specific genre, and the irregular rhythm he displays made others uncomfortable to the point where it was hard to believe in it.

That awkward debacle eventually turned into triumph once the craft marinated into minds and grew on them. It’s truly been a joy to see such a fascinating growth transpire of the years. People forget that in order to listen to his Owl Pharaoh and Days Before Rodeo mixtapes, you’d have to search Travis $cott instead of “Travis Scott.”

After releasing Birds in the Trap Sing McKnight (2016), and innovating trance-induced night shows… Travis Scott is one of the most jaw-dropping premiere performers on Earth.



This sounds crazy, but the Philly native literally took off on SoundCloud. Lil Uzi Vert is one of the most intriguing figures in music today, and he’s only getting started.

His ongoing spotlight in the mainstream has reached a higher threshold because his uncommon style is the reason why many labels are suddenly urging artists to change their approach.

The top 5 single “XO Tour Llif3” plus several tracks from his mixtapes and features are played at pregames, parties, clubs everywhere. “Do What I Want” even made headlines when Russell Westbrook was dancing to it in a Jordan campaign.

You can choose to either love or hate him, but it’s apparent that he’s gained a lot more love from the high octane vibes at his shows. The tempo, lighting and high-pitched catch phrases make people go insane and feel like they’re the actual Rock Stars on stage.


Calvin Harris, Skrillex, Diplo, David Guetta, Martin Garrix, Avicii, Tiesto, Deadmau5, Steve Aoki, Porter Robinson, Marshmello, Seven Lions, Zedds Dead, DJ Snake, DJ Shadow, DJ Esco. The list goes on…


There’s a reason why all the major festivals must constantly make sure that lineups are including DJ’s headliners. They’re always regarded as a crunk aspect because they set it all off. Encouraging attendees to f*ck s**t up, literally lose it and get loose are the moments they live for.

It certainly isn’t just a job, and their sole purpose is to bring everyone together by making sure it’s time to party. DJ’s are worldwide now, and that’s another reason why the culture and atmosphere at these events are on another level.

They’re just as, maybe even more important than artists in 2017. You can find one anywhere, but the legendary moguls today aren’t just good… they’re one in a million.

This is the new millennium and these are the rock stars of the new era.

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